λιβαισ: How Levi’s Jeans Became Iconic in Greek Culture
Introduction Within and outside of the fashion industry, the term “Levi’s” has come to represent quality and flair. But this famous American brand experiences an intriguing change when it arrives in Greece: “Levi’s” becomes “λιβαισ.” This modification represents deeper dynamics of language adaptation and cross-cultural interchange than just a straightforward shift of letters. The conversion…